TINGKAT PENGETAHUAN MASYARAKAT TENTANG IKLAN IM3 (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Iklan IM3 Versi “Pulsa Langsung Kembali”)

Advertising is also a means of promotion, with a variety of promotions that were presented, the communication strategy is essential in order to submit it to the consumer target market. IM3 advertisement presented to the audience through the ease of a low rate of " Pulsa langsung kembali ". The purpose of this study was to determine the level of public knowledge about ikloan IM3 Surabaya version of "Pulsa langsung kembali". This research uses descriptive quantitative method. Population of respondents in this study is the audience viewers who saw ads advertising Surabaya IM3 version of " Pulsa langsung kembali " on television as many as 100 people. The sampling method used is Purposive Sampling. Techniques of data analysis in this study using frequency tables. The results of this study is the level of public knowledge are mostly located in the high category it shows that the level of public knowledge about advertising IM3 version of "pulse straight back" on television is fully aware of the elements and messages contained in advertisements IM3